Explore the intricacies of launching AI products with Yanay Sela in "Cracking the AI Product Launch Code," presented at SuperAI Singapore 2025. In a rapidly evolving landscape characterized by excitement and abundant investment, Yanay offers a pragmatic perspective on what it takes to succeed in the competitive AI sector.

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Through a detailed case study, Yanay shares insights from the development of Deep Lookup, Bright Data's new deep research AI engine. This session unpacks critical lessons learned from industry pitfalls, emphasizing the need for robust go-to-market strategies beyond mere AI branding. From the pitfalls observed in companies like Prisma Labs and Builder AI to the missteps of giants like Duolingo, Yanay highlights the importance of continuous user engagement, ethical marketing, and clear product positioning.

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Key learnings include the necessity for transparency to avoid AI washing, building trust through ethical practices, and the value of grassroots community marketing. By implementing these strategies, Yanay demonstrates how Bright Data ensures Deep Lookup is not just a transformative tool, but one that genuinely enriches user experience and research capabilities.

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Join us in this insightful exploration of AI product launches and discover strategies to avoid becoming another failed startup statistic. Engage with this session and gain a wealth of actionable insights tailored for AI innovators seeking to convert hype into lasting traction.

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