Join Mark Souza, CTO of Microsoft Asia, as he delivers an insightful keynote at the SuperAI 2024 conference, exploring the rapid evolution and transformative power of generative AI in the session titled 'Generative AI - What Have We Learned?'. In this thought-provoking presentation, Mark draws on his extensive experience collaborating with companies, individuals, and governments to illustrate the unprecedented speed at which generative AI is being adopted and its profound impact on industries across Asia and the world.

Mark traces the technological advances of AI, emphasizing the staggering pace of progress over the last 18 months compared to previous technological shifts such as the internet and cloud computing. He highlights how AI innovations like GPT have dramatically decreased in cost and increased in speed and capability, presenting a compelling case for why now is the crucial time for businesses to harness AI's potential.

The talk elaborates on AI's role in enhancing individual productivity, revolutionizing customer engagement, and reshaping business processes. Through real-world examples, including AI's application in agriculture, education, and public services in diverse regions from India to Vietnam, Mark demonstrates how AI is being leveraged to solve complex challenges and create new opportunities.

Key insights shared include best practices for implementing AI solutions, with a focus on model selection, data quality, and cost optimization. Mark also underscores the importance of responsible AI practices, urging stakeholders to prioritize ethical considerations as AI becomes increasingly integrated into daily operations.

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