Explore the complexities of intellectual property (IP) in the dynamic world of artificial intelligence with S.Y. Lee, CEO and co-founder of Story, at SuperAI 2024. As AI technology advances, the traditional centralized IP framework struggles to keep pace, encountering friction with legal intermediaries and creating a competitive single-player landscape for content creators. Lee posits that the true bottleneck for AI's growth isn't speed or performance, but rather a revamped IP infrastructure that incentivizes creativity in a collaborative multiplayer mode.

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Lee introduces the innovative concept of "programmable IP," transforming static IP assets into dynamic, "IP Legos" complete with built-in licensing, royalty sharing, and metadata. This setup promises a seamless content creation ecosystem without the need for agents or multiple legal negotiations. Such a system could revolutionize how creators operate, paving the way for open and permissionless engagement with existing IP assets in real-time.

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Recognizing AI models and datasets as new forms of IP, Story aims to bridge the gap between AI's exponential content production and the need for a robust IP framework. This approach not only protects creator rights but opens up new avenues for collaboration and monetization in iconic franchises. By establishing an IP marketplace with frictionless transactions, Story envisions a future where technology empowers unprecedented creative synergy.

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This talk is a must-watch for innovators and creators navigating the intricate IP landscapes in AI's age. Like the video, leave your thoughts in the comments, and subscribe for more insightful talks from SuperAI 2024.