Explore the transformative potential of generative AI in retail with Aakrit Vaish, CEO of Haptik, at SuperAI 2024. In "The Retail Revolution: Real-World Generative AI Applications," Vaish delves into how AI is reshaping the retail landscape, sharing insights gathered from deploying AI-driven solutions across the industry.

​

Haptik, a leading AI company in India, has been at the forefront of harnessing conversational AI to enhance customer interactions. By processing over 2 billion monthly interactions, Haptik has positioned itself to identify key trends in AI adoption among retailers. Vaish reveals that while many are still hesitant, around 50% of retailers are conducting pilot projects, and 10% are fully integrating AI solutions, witnessing tangible outcomes.

​

Throughout the talk, Vaish highlights the application of large language models (LLMs) across various facets of retail. This includes AI-driven marketing strategies, enhanced search and recommendation systems, and sophisticated sales assistants that simulate in-store experiences. He shares illustrative examples, such as product catalog optimization and customer support enhancements, showing the versatile use of AI in operations.

​

Addressing challenges like data privacy and model accuracy, Vaish emphasizes the importance of building robust AI systems with strong control measures. He underscores the need for deep domain knowledge to customize AI models for unique business needs, ensuring effective deployment at scale.

​

Join us in discovering how generative AI is revolutionizing the retail industry. For more insights, don't forget to like, comment, and subscribe to our channel.